EL AKKATI , W.; BELAMHITOU, M.; ZEROUAL, L. A SYSTEMATIC REVIEW OF ARTIFICIAL INTELLIGENCE APPLICATIONS IN PREDICTIVE MARKETING. IJTM International Journal of Trade and Management, [S. l.], v. 2, n. 4, p. 166–183, 2025. Disponível em: https://www.ricg-encgt.ma/index.php/IJTM/article/view/50. Acesso em: 4 jul. 2025.