IMMERSIVE TECHNOLOGIES AND SUPPLY CHAIN MANAGEMENT: A SYSTEMATIC LITERATURE REVIEW.

Abstract

As consumer preferences evolve toward transparency and fast delivery, companies are increasingly turning to
immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), and the Metaverse to enhance
their supply chain management (SCM). These technologies, which have been evolving for over six decades,
offer significant advantages, including improved operational efficiency, customer experience, and
sustainability (Sutherland, 1964; Slater, 2009; Milgram & Kishino, 1994). Despite their growing adoption,
there is a noticeable gap in the literature regarding a comprehensive analysis of their impact on SCM.
This paper presents a systematic review, following the PRISMA model, of immersive technologies in SCM.
We identify three key areas where these technologies are transforming SCM: intelligent manufacturing,
customer experience, and sustainability (Bag, 2023; Wei-Han Tan et al., 2023; Domingos et al., 2024).
Additionally, we highlight the challenges and transformative opportunities that these technologies present for
businesses (Chylinski et al., 2020; Heller et al., 2020). Our findings contribute to the theoretical
understanding of the relationship between immersive technologies and SCM and provide directions for future
research.
This study offers valuable insights for both researchers and practitioners, demonstrating how immersive
technologies can optimize inventory management, enhance product design, and improve logistics, while also fostering sustainability and customer engagement. Future research should focus on empirical studies to better
understand the practical application of these technologies across sectors and industries.