THE PRACTICE OF INFORMATION MONITORING AND STRATEGIC PROSPECTING BEHAVIOR: THE MEDIATING EFFECT OF KNOWLEDGE CREATION.

Abstract

The relationship between information monitoring practice and prospecting behavior is still controversial despite the diversity of work that has been done on each of these concepts. In our research, we conduct a literature review specifically focused on the existence, nature, and meaning of this relationship. We then show that the concept of knowledge creation could have an important role in this relationship and we test it as a mediator of this relationship on a sample of 102 high-tech companies. Finally, we show, using the method of Preacher and Hayes (2008), that knowledge creation mediates the relationship between information monitoring and strategic prospecting behavior. Moreover, the practice of monitoring has a positive and significant effect on knowledge creation. This research has both theoretical and empirical implications. On the theoretical level, this research has developed a conceptual model explaining the relationship between information monitoring, knowledge creation, and strategic prospecting behavior. This model highlighted the mediating effect of knowledge creation.  On the empirical level, our research allowed the adaptation of the scale of measurement of information monitoring, strategic prospecting behavior, and knowledge creation.